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Case Study

Lexpar

Marketing and business components taken care of

Issue

We wrote a software product but needed help with the sales, marketing and business components. We did not want to run the business end of it – we only wanted to continue to write the software.

Solution

“I continued with development and product support while Bill was responsible for the marketing and business end. The relationship was seamless to our customers. I found Bill to be quite competent and skillful in the areas of business judgment and decisions, expert in the areas of sales & marketing, and genuine and cooperative in the areas of business partnerships.”

Testimonial

Bill Easton

Vice President, Lexpar

“Bill had all the expertise we were looking for”

“I had the pleasure of partnering with Bill on at least 2 major projects. The first relates to a product that I had already built but needed a partner to bring it to the marketplace. Our arrangement was that I continued with development and product support while Bill was responsible for sales, marketing, contracting and receivables (basically the marketing and business end).  Bill marketed the product through his company and the relationship was seamless to our customers.

Later I built a Y2K conversion tool for Bill to incorporate into his Y2K product suite.  Very successful, that integration was also seamless.

In both these partnerships, I found Bill to be quite competent and skillful in the areas of business judgment & decisions, expert in the areas of sales & marketing, and genuine & cooperative in the areas of business partnerships.

I would highly recommend Bill to anyone looking for a competent and skillful business partner.”

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Pinzivalli Consulting