Business Partnerships
Growth / Transition / PartnershipsDefinition
The joining of parts to create a greater whole
Synonyms
- Leveraging the skills/gifts of each to maximize results
- I trust my partner
- I understand my shortcoming
Antonyms
- I contribute and deserve more than 50%
- I don’t get enough credit
- Why do I really need him/her?
Questions to Resolve
Am I ready for a partner? Do I really want to share the profits?
Am I a team player? Do our skills complement each other?
Would I enjoy working with this person? Can we trust each other?
Case Study 01
Business expertise and conscious partnering
Galina Pana
BGmetrix Corp
Issue
Solution
“Bill helped me crystallize what I really needed – an American businessman who would partner with me to create a conscious business (Benefit Corp) to provide Life Science products to US organizations and professional practitioners.”
Case Study 02
Design and execution of a comprehensive business, marketing and sales plan
David Bernstein
President, ELDS Associates
Issue
I built a software program for my community as a favor. They like it and others also want it. Can I market it? Can this be a business? How do I do this?
Solution
“I needed a strategic partner to design and execute a comprehensive business, marketing and sales plan for a software product I had written. Bill’s deep expertise in all these areas of planning and implementation made for a very successful process and outcome.”
Case Study 03
Marketing and business components taken care of
Bill Easton
Vice President, Lexpar
Issue
Solution
“I continued with development and product support while Bill was responsible for the marketing and business end. The relationship was seamless to our customers.
I found Bill to be quite competent and skillful in the areas of business judgment and decisions, expert in the areas of sales & marketing, and genuine and cooperative in the areas of business partnerships.”
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